“A brand is a person’s gut feeling about a product, service, or company ”
Marty Neumeier
June 22nd, 2016
Another successful Christchurch Marathon has been run, with record numbers in 2016. We were proud to continue developing a brand that reaches internationally, in so many forms of collateral from web, signage, digital and print. We are looking forward to an even bigger 2017!
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May 4th, 2015
We are very proud to have rebranded the Christchurch Marathon for 2015, and have fed this brand design throughout all collateral. The Marathon is an iconic event in the Christchurch sporting calendar, and with its return to the Central City this year the thousands of entrants will be treated to a fantastic event.
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June 17th, 2014
We’ve been lucky enough to have worked recently with S3 Construction on a complete brand creation, including renaming from an existing business name. The results below reflect the amazing core values and proven reputation of the business, and also a very clear direction and positioning for the brand in the Christchurch marketplace that will set […]
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November 29th, 2013
Christchurch is in the middle of an unprecedented scramble for services, with the Construction industry being one of the most competitive. The importance of a strong, credible brand is critical, as businesses are competing for multi million dollar contracts. New or smaller construction companies are having to compete with the big boys, and fight for […]
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November 27th, 2013
We have recently finished a new logo and brand identity for Avionics Canterbury Wide Ltd. Right from our first visit to the hangar, learning about the intricacies of the avionics industry, we’ve loved the process of creating a design that reflects the nature of the work involved. The resulting identity is strong and iconic, and […]
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October 11th, 2013
After creating a complete brand identity and various print collateral, we have recently finished the design and build of the new website for Christchurch Real Estate agent Joy Butel www.joybutel.co.nz The website gives Joy a home base for her brand and story, and serves to showcase her current and recently sold listings. The importance of […]
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October 3rd, 2013
HC Consulting are a Christchurch based environmental and resource consultancy. Demografik were asked to create an identity that not only reflected the connection to the land and resources of New Zealand, but also in line with the modern taste of the owner. After plenty of research, and loads of ideas, the final design was chosen […]
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July 3rd, 2013
Perception is a delicate thing. In a flash, people make decisions based on what they see and how that relates to their beliefs and values. When these decisions relate to business, you either win or lose instantly. A classic case of this is the re-brand of ‘The Brazilian’ House of Beauty in Merivale. This growing […]
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June 27th, 2013
The Elmwood Parents Biz Network has launched, and we are proud to be a part of it! The organisers have invested massive amounts of time and effort, and the result is a one stop shop for information, news, and a directory for parents businesses. Well done to Rachelle and Nicole for bringing this together… please […]
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June 18th, 2013
More from our packaging team… Artisan Bakehouse recently decided to branch out from Garlic Bread into their own range of spreads, giving consumers the choice to do whatever they wanted with their delicious real garlic margarine. We have developed a brand that encompasses a modern foodie feel, incorporating classic kitchen utensils which help portray the […]
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March 27th, 2013
It’s always fun to design packaging. Every product we design for is different… and each has its own special requirements and constraints that make the process just that little bit more interesting. We have designed flexible packaging for Encircle Medical Devices http://encirclemedicaldevices.com/ to accommodate their new range of Travel Socks, which are designed to prevent […]
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March 8th, 2013
Immersion Marketing Management from Dunedin commissioned us to design the new website for EB Engineering http://www.ebengineering.co.nz/. Immersion developed a comprehensive marketing strategy for the 65 year old business, which was in need of a refreshed image, and new positioning to further enhance and grow their market share. Certain brand elements and colours were used, with […]
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November 13th, 2012
We recently designed and built a flash new website for Corkin and Friends, a central Christchurch hair salon. The salon had moved post earthquake, and is a credit to the owner Stewart Corkin and his team. All that was missing was a website to help keep clients informed, and to appeal to new customers. After […]
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October 10th, 2012
Advertising & Design. Advertising that just looks good, but doesn’t mean anything, isn’t our cup of tea… we are out to make people stop, think, and act. Whether it’s a small local campaign, or a large scale campaign, we specialize in creating well designed and properly thought out advertising across a broad range of mediums. […]
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September 27th, 2012
“A brand is a person’s gut feeling about a product, service, or company ” Marty Neumeier
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September 27th, 2012
“You are what your customers perceive you to be.” Demografik
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September 26th, 2012
First impressions count. We create good ones. Demografik
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September 3rd, 2012
Brand Creation & Rebrands. Our specialty is capturing the true essence of a business and it’s people, services, products and market, and making brands that both differentiate them in the marketplace and create a strong emotional connection with their audience. Every business is different, therefore we take a completely fresh approach to every project. We […]
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September 3rd, 2012
Website Design and Development. Although we live in an age where the internet is an integral and almost instinctive tool in our lives, not enough businesses are using their websites in a way that leads to sales or interest generation. There are hundreds of options for cheap and nasty websites, or cut price web options. […]
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September 3rd, 2012
Logo’s and Wordmarks. In order to facilitate effective brand awareness and recognition, a company logotype, brandmark, or symbol needs to be instantly recognisable and easy to remember. Repeat exposure of shapes, colours, and forms form indelible memories in target audiences. This repetition builds trust, and helps people make choices based on their perceptions of quality, […]
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September 3rd, 2012
Brand Strategy & Management. It’s one thing to design a visual brand, and its relevant written messages, but if the strategic thinking isn’t there to support the branding, more often than not there will be big hurdles in the commercial success of the brand. Demografik like to build a strategic foundation for a brand, and then […]
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September 3rd, 2012
Copywriting. A common mistake for many businesses is having websites, articles, or promotional material designed without the actual message being properly written. You can spend as much as you like making something pretty, but if your message doesn’t back up your image, you won’t get buy-in from the consumer. What a company says has as […]
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June 10th, 2012
“It’s never too late to be what you could have been” George Eliot
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June 10th, 2012
20 years in large design agencies including Saatchi & Saatchi and Triangle Communications in London, has given Janine a wealth of big-brand experience, both from a design and promotional perspective. She now takes pride in driving the creative direction for Demografik to the highest level, and possibly takes even more pride in her unbelievable Italian […]
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June 10th, 2012
With a background in industrial design, copywriting, marketing, and planning, Nicholas brings a mix of the creative and the logical to the table. Smart brand strategy and the knack of developing loose ideas into winning campaigns are why we love him (as well as the occasional freshly baked Yo-yo). If he’s not in the office, […]
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June 10th, 2012
Julia is our resident expert at all things designey and stylish, and it sure shows in her work. A talented senior designer across many disciplines from brands to web, Julia also keeps us well up with the play on all the latest blogs and trends. When she’s not immersed in her work, Julia has her […]
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June 10th, 2012
Rosie has over 13 years’ experience in a wide range of graphic and print work, and is passionate about typographic design and layout. Rosie’s a real stickler for accuracy, leaping onto any issues, and delves into her bag of tricks to make files print ready and perfect. Away from the computer she can be found […]
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September 23rd, 2011
We are brand makers and curators. Lovers of form, champions of function. It also seems our team has a collective penchant for good old oily espresso. Coffee Experts we certainly are not…but we know what we like…and this knowledge has led us to develop our very own “Bulls Eye” blend of Ethiopian beans to help […]
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September 20th, 2011
A creative agency is a funny thing. We spend all day, and most nights firing ideas, thoughts, and random musings amongst each other, all with the aim of fulfilling our client’s wildest dreams. Until now, we have kept these snippets of enlightenment to ourselves but we feel it is time to get a few things […]
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