Bella Diva Re-brand

Perception is a delicate thing. In a flash, people make decisions based on what they see and how that relates to their beliefs and values. When these decisions relate to business, you either win or lose instantly.

A classic case of this is the re-brand of ‘The Brazilian’ House of Beauty in Merivale. This growing business moved to the heart of Merivale in early 2013, only to find that their new surroundings weren’t quite suited to their brand. Despite a top quality service, potential customers could not relate to the name and the identity, and the decision was made to reposition the business to appeal to a wider audience and to allow for future nationwide growth.

So… step in ‘Bella Diva’. The owner wanted to keep the Latin American strength and vibrancy that the staff possess, and translate that into the new brand. This goal has certainly been achieved, with a new brand image that sets Bella Diva apart from the competition, whilst remaining true to the values of both the customers and the owners. The brand update has been rolled out through all forms of collateral including business cards, pricing brochures, signage, and the website.