Advertising & Design.

Advertising that just looks good, but doesn’t mean anything, isn’t our cup of tea… we are out to make people stop, think, and act.

Whether it’s a small local campaign, or a large scale campaign, we specialize in creating well designed and properly thought out advertising across a broad range of mediums. Ways in which we can get your point across to your audience are changing quickly, and we make sure the best and most effective forms of advertising are used.

Demografik make sure your marketing budget is utilised to its full potential, and our very talented designers are the experts at striking the right chord with your target market. Couple that with some wonderful copywriting, and we have all the skills needed to turn the masses into customers.

Brand Creation & Rebrands.

Our specialty is capturing the true essence of a business and it’s people, services, products and market, and making brands that both differentiate them in the marketplace and create a strong emotional connection with their audience.

Every business is different, therefore we take a completely fresh approach to every project. We lay the foundations of a brand through research, then apply our various creative and commercial skills to portray our clients businesses in ways that capture peoples imaginations on a number of levels, and in any relevant mediums.

Website Design and Development.

Although we live in an age where the internet is an integral and almost instinctive tool in our lives, not enough businesses are using their websites in a way that leads to sales or interest generation. There are hundreds of options for cheap and nasty websites, or cut price web options. Invariably, the resulting websites are direct reflections of the cost and imagination that went into them.

Demografik’s approach is different. We believe in quality design, quality copywriting, and quality web development all combining to produce websites that not only look amazing, but they also work in ways that convert users into customers. We don’t believe in having a website, just because you should have a website. As a home base for most businesses, a website needs to be an investment in credibility, and growth. Sound crazy ? we don’t think so…

Logo’s and Wordmarks.

In order to facilitate effective brand awareness and recognition, a company logotype, brandmark, or symbol needs to be instantly recognisable and easy to remember. Repeat exposure of shapes, colours, and forms form indelible memories in target audiences. This repetition builds trust, and helps people make choices based on their perceptions of quality, service, and integrity.

We love the challenge of managing this relationship between the visual response of the consumer, and the creative process of developing core brand assets into such forms. During our research, positioning, and creative process, we decide what will work best for each business, and always offer several options before narrowing the focus and creating the final product. Taglines are a part of this process, and we specialise in memorable lines to support and enhance the brand message.

Brand Strategy & Management.

It’s one thing to design a visual brand, and its relevant written messages, but if the strategic thinking isn’t there to support the branding, more often than not there will be big hurdles in the commercial success of the brand.

Demografik like to build a strategic foundation for a brand, and then see this through to all extensions of advertising, marketing, and consumer experience. Leaving a business with no guidelines or support in the use of their brand is extremely perilous. We not only manage brands for businesses, but we offer continual direction and adaption within rapidly changing marketplaces. It’s our duty to our clients to give them the greatest chance of long term success by working with them on an ongoing basis to position them in the forefront of peoples minds, in the most effective ways possible.

Copywriting.

A common mistake for many businesses is having websites, articles, or promotional material designed without the actual message being properly written. You can spend as much as you like making something pretty, but if your message doesn’t back up your image, you won’t get buy-in from the consumer. What a company says has as much, if not more importance as how it looks.

The beauty of the Demografik team is the fact that our key messages and copywriting are created in the same office as our visual and web design. One discipline serves to enhance and support the other, and we craft them together in a relationship that ultimately generates an outcome greater than the sum of it’s separate parts. Some people call this synergy… we just call it good sense.