Another successful Christchurch Marathon has been run, with record numbers in 2016. We were proud to continue developing a brand that reaches internationally, in so many forms of collateral from web, signage, digital and print. We are looking forward to an even bigger 2017!

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We are very proud to have rebranded the Christchurch Marathon for 2015, and have fed this brand design throughout all collateral. The Marathon is an iconic event in the Christchurch sporting calendar, and with its return to the Central City this year the thousands of entrants will be treated to a fantastic event.

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2015-04-25 11.17.06 2015-04-25 11.18.43

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We’ve been lucky enough to have worked recently with S3 Construction on a complete brand creation, including renaming from an existing business name. The results below reflect the amazing core values and proven reputation of the business, and also a very clear direction and positioning for the brand in the Christchurch marketplace that will set the business apart from their competitors.

We have completed naming, logo design, creative branding, key messages, copywriting, collateral design, and we are now working on the new website… S3 Stationary_collection 600px

 

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After creating a complete brand identity and various print collateral, we have recently finished the design and build of the new website for Christchurch Real Estate agent Joy Butel www.joybutel.co.nz 

The website gives Joy a home base for her brand and story, and serves to showcase her current and recently sold listings. The importance of having her own website lies in the fact that she can differentiate herself from the hundreds of other agents in Canterbury, and give more prominence to listings online. Most Real Estate websites are very static, and rigid, with agent’s profiles all templated so they seem to appear the same… but not for Joy! Feel free to visit her site, and ‘Prepare to be Moved’.

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The Elmwood Parents Biz Network has launched, and we are proud to be a part of it! The organisers have invested massive amounts of time and effort, and the result is a one stop shop for information, news, and a directory for parents businesses. Well done to Rachelle and Nicole for bringing this together… please support the businesses involved at www.elmwoodparentsbiz.co.nz

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More from our packaging team… Artisan Bakehouse recently decided to branch out from Garlic Bread into their own range of spreads, giving consumers the choice to do whatever they wanted with their delicious real garlic margarine. We have developed a brand that encompasses a modern foodie feel, incorporating classic kitchen utensils which help portray the many uses of the product. The resulting design has won the hearts of the supermarket chains, with some retailers removing the competition from the shelves in order to purely stock the Artisan Bakehouse product. The opposition swiftly went into discount overdrive in response to the new brand… but as always, good design and a great product win the battle long term!

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It’s always fun to design packaging. Every product we design for is different… and each has its own special requirements and constraints that make the process just that little bit more interesting.

We have designed flexible packaging for Encircle Medical Devices  http://encirclemedicaldevices.com/ to accommodate their new range of Travel Socks, which are designed to prevent or treat circulatory problems and poor venous blood flow in the limbs.

The resulting packaging both fits within their existing range of medical socks, and stands out as a separate stand alone product tailored specifically towards the travel market.

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Immersion Marketing Management from Dunedin commissioned us to design the new website for EB Engineering http://www.ebengineering.co.nz/. Immersion developed a comprehensive marketing strategy for the 65 year old business, which was in need of a refreshed image, and new positioning to further enhance and grow their market share.

Certain brand elements and colours were used, with a fresh approach given to outlining the key messages of the company. The design is clean, and allows a showcase of the imagery, and clear navigation through to other pages and sub-services within the organization.

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We recently designed and built a flash new website for Corkin and Friends, a central Christchurch hair salon. The salon had moved post earthquake, and is a credit to the owner Stewart Corkin and his team. All that was missing was a website to help keep clients informed, and to appeal to new customers.

After working through the requirements for the site, we collectively developed a website that is both informational, and conversational – and is in very close keeping with the friendly atmosphere of the salon. Corkin and Friends now have the ability to update their latest news, promotions, and general goings-on quickly and easily in their content management system, reducing long term costs in managing the site. And oh – if you ever need an amazing quality cut or style, while having a coffee and a chat… you know where to go !   www.corkinandfriends.co.nz  to arrange a booking.

corkinandfriends

 

 

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Advertising & Design.

Advertising that just looks good, but doesn’t mean anything, isn’t our cup of tea… we are out to make people stop, think, and act.

Whether it’s a small local campaign, or a large scale campaign, we specialize in creating well designed and properly thought out advertising across a broad range of mediums. Ways in which we can get your point across to your audience are changing quickly, and we make sure the best and most effective forms of advertising are used.

Demografik make sure your marketing budget is utilised to its full potential, and our very talented designers are the experts at striking the right chord with your target market. Couple that with some wonderful copywriting, and we have all the skills needed to turn the masses into customers.

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“A brand is a person’s gut feeling about a product, service, or company ”

Marty Neumeier

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“You are what your customers perceive you to be.”

Demografik

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First impressions count.

We create good ones.

Demografik

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Brand Creation & Rebrands.

Our specialty is capturing the true essence of a business and it’s people, services, products and market, and making brands that both differentiate them in the marketplace and create a strong emotional connection with their audience.

Every business is different, therefore we take a completely fresh approach to every project. We lay the foundations of a brand through research, then apply our various creative and commercial skills to portray our clients businesses in ways that capture peoples imaginations on a number of levels, and in any relevant mediums.

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Website Design and Development.

Although we live in an age where the internet is an integral and almost instinctive tool in our lives, not enough businesses are using their websites in a way that leads to sales or interest generation. There are hundreds of options for cheap and nasty websites, or cut price web options. Invariably, the resulting websites are direct reflections of the cost and imagination that went into them.

Demografik’s approach is different. We believe in quality design, quality copywriting, and quality web development all combining to produce websites that not only look amazing, but they also work in ways that convert users into customers. We don’t believe in having a website, just because you should have a website. As a home base for most businesses, a website needs to be an investment in credibility, and growth. Sound crazy ? we don’t think so…

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Logo’s and Wordmarks.

In order to facilitate effective brand awareness and recognition, a company logotype, brandmark, or symbol needs to be instantly recognisable and easy to remember. Repeat exposure of shapes, colours, and forms form indelible memories in target audiences. This repetition builds trust, and helps people make choices based on their perceptions of quality, service, and integrity.

We love the challenge of managing this relationship between the visual response of the consumer, and the creative process of developing core brand assets into such forms. During our research, positioning, and creative process, we decide what will work best for each business, and always offer several options before narrowing the focus and creating the final product. Taglines are a part of this process, and we specialise in memorable lines to support and enhance the brand message.

 

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Brand Strategy & Management.

It’s one thing to design a visual brand, and its relevant written messages, but if the strategic thinking isn’t there to support the branding, more often than not there will be big hurdles in the commercial success of the brand.

Demografik like to build a strategic foundation for a brand, and then see this through to all extensions of advertising, marketing, and consumer experience. Leaving a business with no guidelines or support in the use of their brand is extremely perilous. We not only manage brands for businesses, but we offer continual direction and adaption within rapidly changing marketplaces. It’s our duty to our clients to give them the greatest chance of long term success by working with them on an ongoing basis to position them in the forefront of peoples minds, in the most effective ways possible.

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Copywriting.

A common mistake for many businesses is having websites, articles, or promotional material designed without the actual message being properly written. You can spend as much as you like making something pretty, but if your message doesn’t back up your image, you won’t get buy-in from the consumer. What a company says has as much, if not more importance as how it looks.

The beauty of the Demografik team is the fact that our key messages and copywriting are created in the same office as our visual and web design. One discipline serves to enhance and support the other, and we craft them together in a relationship that ultimately generates an outcome greater than the sum of it’s separate parts. Some people call this synergy… we just call it good sense.

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“It’s never too late to be what you could have been”

George Eliot

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20 years in large design agencies including Saatchi & Saatchi and Triangle Communications in London, has given Janine a wealth of big-brand experience, both from a design and promotional perspective. She now takes pride in driving the creative direction for Demografik to the highest level, and possibly takes even more pride in her unbelievable Italian cooking. Bellissimo.

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Julia is our resident expert at all things designey and stylish, and it sure shows in her work. A talented senior designer across many disciplines from brands to web, Julia also keeps us well up with the play on all the latest blogs and trends. When she’s not immersed in her work, Julia has her creative eye firmly set on renovating her house, transforming it into a living work of art.

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Rosie has over 13 years’ experience in a wide range of graphic and print work, and is passionate about typographic design and layout. Rosie’s a real stickler for accuracy, leaping onto any issues, and delves into her bag of tricks to make files print ready and perfect. Away from the computer she can be found organising and promoting alternative life drawing events and walking Pepsi, her Ewok-like pooch.

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We are brand makers and curators. Lovers of form, champions of function. It also seems our team has a collective penchant for good old oily espresso. Coffee Experts we certainly are not…but we know what we like…and this knowledge has led us to develop our very own “Bulls Eye” blend of Ethiopian beans to help make those stressful moments If you would like to sample our blend, please get in touch and we will be more than happy to share !

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A creative agency is a funny thing. We spend all day, and most nights firing ideas, thoughts, and random musings amongst each other, all with the aim of fulfilling our client’s wildest dreams. Until now, we have kept these snippets of enlightenment to ourselves but we feel it is time to get a few things off our chests and let the big world into our small world. And why wouldn’t we ? we have all enjoyed the fruits of the internet for many years now…become voyeurs into the lives and information of the global masses. Like the words of The Magic Numbers “when you gonna let somebody in?”, it is now our time to give something back, and that ‘somebody’ is you. May the information and titillation begin…

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