Brands are interesting things… intangible in the sense that you can’t see or touch them, yet the elements that make up a brand are critical to the perceptions of a business or product.
There’s no cookie cutter approach to building and designing a brand, as every single business has a different budget, needs, and requirements depending on their own unique offering. We always aim to understand that uniqueness, and work to deliver what a business needs, without waste.
Brand strategy is the ideal starting point before designing and creating anything further. From there, anything designed or created has meaning… and has a goal, ideally of resonating with a defined audience. If it doesn’t mean anything, it’s pointless. A cohesive brand and everything attached to it is a beautiful thing, and is your best weapon alongside your awesome people, products and services.