Construction Brand Identity

Christchurch is in the middle of an unprecedented scramble for services, with the Construction industry being one of the most competitive. The importance of a strong, credible brand is critical, as businesses are competing for multi million dollar contracts. New or smaller construction companies are having to compete with the big boys, and fight for a foothold in the rebuild.

The recent brand creation for Jina Andrews Construction is a good example of designing an identity that really reflects the personality and vision of the owner, but also adds value by creating a credible and professional platform for further signage and business collateral. The logo device itself draws on the concept of Jina Andrews Construction being able to seamlessly manage the building process from initial concept and plans, right through to a high end completion of architecturally designed homes.