We really love designing packaging. It’s not easy, and always a challenge… but the ultimate reward comes from seeing clever design result in tangible sales and customer experience.
We also unashamedly love food. This passion has resulted in opportunities to work with some of New Zealand’s finest food producers, partnering from humble beginnings through to nationwide supermarket presence. Positioning strategy, and differentiation are keys to our packaging success. Our store shelves are saturated with thousands of visual distractions, so understanding how to stand out from the masses is hugely important, while still conveying and showcasing core elements of product, messaging and brand.
In this ever-increasing online world, including the rise of Amazon, we’ve enjoyed the challenges of creating packaging for products that both have to be displayed in shops, but also be shipped worldwide. This flexibility, and thought required are what helps set us apart in designing product packaging solutions.