Duncan Cotterill

Brand development and collateral

Inheriting an existing brand and guidelines, Demografik had the luxury of a starting point for collateral and campaigns, yet interpreting the brand and still expressing within that was the key.

Collateral creation ranging from corporate copywriting and design, through to events and graduate recruitment at Universities gave the scope to develop content in many different ways, while still interpreting and flexing the brand within the confines of its initial structure.