Focus

Logo, brand and signage

Based in Christchurch, Focus are a quantity surveying and project management business.

We had a fresh palette for a new business, but still wanted to reflect elements of the precision of what Focus do, and the industry they are in. The logo reflects these things, in the shape of a hexagonal bolt or nut, but with the sharpness and precision of quantity surveying and project management.

Collateral and signage was designed as a follow-on, completing the brand along with photographic elements to add visual strength and interest.