Infinito Pizza

Brand, collateral and signage

Infinito are a Christchurch Craft Pizza restaurant.

Our brief for this startup restaurant was to develop a full brand, then roll out to signage, wall art, menu’s and advertising. The concept behind the logo, and brand that follows, was based on the infinite choices you can make, based on your taste and individuality. The ‘mind’map’ became the visual basis for this, and serves as a starting point for the individual communications and visual branding.

The in-house experience was enhanced by the full-wall feature showing how your choices can expand exponentially… great fun to design and a real success for the business.