Preens Drycleaning

Logo and brand design

Preens are an iconic family owned Dunedin business, specialising in drycleaning and much more. Despite their success over the years, a rebrand was a critical next step in remaining relevant to existing and new customers.

The logo device is very simple, yet speaks volumes about the care and personal detail in their work. Collateral including full signage and vehicles was also rolled out, giving a cohesive brand presence across all locations.