There are a huge amount of medium sized accounting and point of sale businesses out there, all competing for the same business. The majority of them tread very safely with their branding, and fail to stand out from the crowd. Luckily Consult, a Hawke’s Bay based Accounting Software and Point of Sale specialist, saw the need to differentiate themselves, and have some fun at the same time.

Based on the initial idea of bringing ‘consult-ants’ and ‘account-ants’ to life, we created branding that captures the fun aspect of the ants lightening the load for the client, with a family of ants drawn in different poses. The colour scheme is fresh and lively, and it draws the business out of any traditional accounting industry stereotypes, and is reflective of the team of staff in the business itself.

This branding has been carried through in various forms including business cards and vehicle graphics.