Gifted With Words was created in response to the ever increasing shift towards personalization both in the gift industry, and in other areas of craft and manufacturing. The niche that Gifted With Words filled was one of premium quality, handmade personalization, compared to mass produced and machine made products.

Our brief was to design a brand that reflected the clean lines of the frames, but also captured the personality of the finished product. The logo is a hand drawn version of the classic sign-off 'xo', which instantly sets the tone for the special occasions that the frames are made for. With Christenings, Newborns, and Weddings being the main occasions, the eggshell blue brand colour is in keeping with these, as well as being fresh and clean.

Demografik designed and rolled out the entire website, which features full customization of the frames, all forms of packaging, and advertising both in print form, and web including banners and Google. Products within the frames were also designed to spec, including managing the manufacturing process. The response from customers has been incredible, with regular feedback still coming in regarding the quality of the packaging and the branding.