Joy Butel AREINZ

Most real estate agents work within large organisations.... strong brands that have instant recognition, and thus, instant credibility and systems to back them up. The danger is becoming lost in the masses, and struggling to be noticed regardless of the quality of your listings. For example, there are over 400 Harcourts agents in Christchurch alone, all fighting for a piece of the market. That’s not an easy situation.

In order to stand out from the crowd, it's important to have a point of difference. We created a brand for Joy Butel that reflects her personality, and also sets her apart from her competition within the industry. Her tagline 'Prepare to be Moved' is an example of this, and helps underpin her purpose in both her work and her life. Various advertising has been designed for Joy, including flyers and newsletters. Her website has recently launched, giving her a home base for her brand and story, and serves to showcase her current and recently sold listings.