Lambton Square

Lambton Square Mall, on Wellington’s Lambton Quay have been undergoing a major redevelopment including a stunning eatery, and the resulting construction and rejuvenation have prompted a fresh new brand to match.

The mall clientele are predominantly professionals who work downtown, and their taste is both modern and at a high level of expectation. Our inspiration for the new logo and branding stemmed from seeing the plans of the glass eatery facade for the first time. The transparency and scale of the floor to ceiling glass, with its constantly changing light plays led us to develop a logo reminiscent of this layering and light. The layered shape was balanced by a strong font, which has been carried through to various other applications.

Demografik have designed various signage applications throughout the mall, including scores of construction hoardings for both wayfinding, and showcasing upcoming store openings. Promotional advertising campaigns have been developed since, across a wide range of mediums.