Otago Chamber of Commerce

The time had come for The Otago Chamber of Commerce to address their brand, which had become disjointed and confusing. Representing over 1000 Otago businesses. the Chamber has it's roots firmly entrenched in the local commercial sector, and has a responsibility to help nurture and grow it's members.

Working closely with Immersion, we developed a brand that is very proudly Otago, drawing on traditional colours and Scottish pattern, yet modern and fresh with room for expansion and use throughout multiple uses and platforms. The logo represents the coming together of different businesses into one central network, with overlapping layers of opportunity between each business.

The brand has since been rolled out across various forms of collateral, and is a great example of brand consistency throughout different touchpoints.