S3 Construction

The creation of the S3 Construction brand included completely renaming an existing business, due to a clash with another similar organisation. During our research, and working with our client it soon became apparent that years of experience and credibility in the construction industry were the best possible platform for a new brand, so we drew upon these insights immediately. The name S3 simply relates to the three core values of the business: Strength, Safety, Sustainability.

From the name, we then developed the logo and creative branding, including all key messages and copywriting, with the intention of reinforcing both the technical nature of the business, and the relationship to modern architecture and design that the business is involved in. The result is a fresh, lively, and very flexible brand that can be utilised in numerous ways from print and signage through to digital forms such as the website and e-newsletters.