Tourism Dunedin

In conjunction with Dunedin's Immersion Marketing, Demografik designed and produced a 26 page booklet, showcasing the best attractions for families in the Dunedin region. Our brief was to keep the booklet style informal and fun, and attractive for the whole family.

After we designed an overall theme and style, Immersion supplied the content for us to fit into a very well planned booklet. Keeping the booklet visually fresh throughout without getting repetitive proved more fun than challenging, and the resulting overall look had a great impact and significantly improved visitor numbers into the city throughout the campaign.