“A brand is a person’s gut feeling about a product, service, or company ”
Marty Neumeier
November 27th, 2013
We have recently finished a new logo and brand identity for Avionics Canterbury Wide Ltd. Right from our first visit to the hangar, learning about the intricacies of the avionics industry, we’ve loved the process of creating a design that reflects the nature of the work involved. The resulting identity is strong and iconic, and […]
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July 3rd, 2013
Perception is a delicate thing. In a flash, people make decisions based on what they see and how that relates to their beliefs and values. When these decisions relate to business, you either win or lose instantly. A classic case of this is the re-brand of ‘The Brazilian’ House of Beauty in Merivale. This growing […]
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