“A brand is a person’s gut feeling about a product, service, or company ”
Marty Neumeier
November 29th, 2013
Christchurch is in the middle of an unprecedented scramble for services, with the Construction industry being one of the most competitive. The importance of a strong, credible brand is critical, as businesses are competing for multi million dollar contracts. New or smaller construction companies are having to compete with the big boys, and fight for […]
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November 27th, 2013
We have recently finished a new logo and brand identity for Avionics Canterbury Wide Ltd. Right from our first visit to the hangar, learning about the intricacies of the avionics industry, we’ve loved the process of creating a design that reflects the nature of the work involved. The resulting identity is strong and iconic, and […]
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October 3rd, 2013
HC Consulting are a Christchurch based environmental and resource consultancy. Demografik were asked to create an identity that not only reflected the connection to the land and resources of New Zealand, but also in line with the modern taste of the owner. After plenty of research, and loads of ideas, the final design was chosen […]
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July 3rd, 2013
Perception is a delicate thing. In a flash, people make decisions based on what they see and how that relates to their beliefs and values. When these decisions relate to business, you either win or lose instantly. A classic case of this is the re-brand of ‘The Brazilian’ House of Beauty in Merivale. This growing […]
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June 10th, 2012
With a background in industrial design, copywriting, marketing, and planning, Nicholas brings a mix of the creative and the logical to the table. Smart brand strategy and the knack of developing loose ideas into winning campaigns are why we love him (as well as the occasional freshly baked Yo-yo). If he’s not in the office, […]
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